We have the most desired car for girls ages 8 to 16. FML
#1
04-10-2009, 11:09 AM
We have the most desired car for girls ages 8 to 16. FML
Ford's 'Pony Girl' Brand Appeals to Tween Crowd
April 9, 2009
-By Becky Ebenkamp
Hoping to harness that unbridled passion that young girls have for all things horsey, Ford will soon launch “Pony Girl for Mustang,” an automotive-inspired, lifestyle-driven licensing program aimed at tween and teenage girls. It’s the brand’s first play for the cohort.
The Beanstalk Group, New York, is Ford’s licensing agency, and its program went from 0 to 60 after research by trend tracker The Zandl Group indicated that the Mustang is the most desired car among girls ages 8 to 16. The program will break products down into roughly two tiers: One aimed at tweens (8-12) and the other at older girls (13-16). Apparel, accessories, home decor, stationery, jewelry, cosmetics and back-to-school partners are the main categories being explored.
A colorful style guide pairs Mustang’s iconic galloping pony silhouette with other girly icons, such as butterflies, flowers and stars.
http://www.brandweek.com/bw/content_...752fde5bc?pn=1
April 9, 2009
-By Becky Ebenkamp
Hoping to harness that unbridled passion that young girls have for all things horsey, Ford will soon launch “Pony Girl for Mustang,” an automotive-inspired, lifestyle-driven licensing program aimed at tween and teenage girls. It’s the brand’s first play for the cohort.
The Beanstalk Group, New York, is Ford’s licensing agency, and its program went from 0 to 60 after research by trend tracker The Zandl Group indicated that the Mustang is the most desired car among girls ages 8 to 16. The program will break products down into roughly two tiers: One aimed at tweens (8-12) and the other at older girls (13-16). Apparel, accessories, home decor, stationery, jewelry, cosmetics and back-to-school partners are the main categories being explored.
A colorful style guide pairs Mustang’s iconic galloping pony silhouette with other girly icons, such as butterflies, flowers and stars.
http://www.brandweek.com/bw/content_...752fde5bc?pn=1
#3
04-10-2009, 11:19 AM
Definitely not for your loss.. That means that if you're a 16 year old guy with a Mustang then you'll probably get alot of ***.. lol That's how I originally met my fiance'... 
#4
04-10-2009, 11:20 AM
FML - **** my life
I'm 19 by the way. lol
Yeah the article makes no mention of engines, and the running pony is the same on both of our cars, which is what is going to be made into a girly icon. So your car is just as girly as mine you flamboyant jersey homosexual. <3
I'm 19 by the way. lol
Yeah the article makes no mention of engines, and the running pony is the same on both of our cars, which is what is going to be made into a girly icon. So your car is just as girly as mine you flamboyant jersey homosexual. <3
#5
04-10-2009, 11:43 AM
the mustang is even going down hill now, before you know it theres going to be more chicks driving mustangs then grand ams.lol
evo 9 ftmfw!!!!!!!!!!
evo 9 ftmfw!!!!!!!!!!
#8
04-10-2009, 11:55 AM
you and black sunshine are the only two girls i know with nice cars, all my friends that are girls dont even clean there cars.
#14
04-10-2009, 12:05 PM
I don't have alot of girl friends that are into cars/trucks and they don't understand my obsession with it. Except my friend, Corinne. She drives a Bagged Dodge Ram.
LOL! That's the only requirement, huh? You crack me up.
Last edited by LilMissLayla; 04-10-2009 at 12:09 PM.
#15
04-10-2009, 12:16 PM
Well yeah, because when I see a girl driving a car, I can't see into her mind and figure out her personality. lol
#23
04-10-2009, 06:57 PM
