Bob:
I am sure this is a tough area for you. Most of the fellas don't realize that you can probably offer such great prices because you purchase large quantities of popular items. Carrying more sku's will greatly increase over-head as you wil have to take on much more inventory.
But, at the same time, I too would like to see you guys carry more items and offer a larger selection.
For starters, you have a relationship with Steeda, but you only show a small fraction of their items on your site.
BLOWERS! If you offered financing (which would be a real project) that would REALLY differentiate you from all the others. A LOT of guys would buy a blower at $100 per month.
Also, you may want to start grouping popular items together into stages. You can have Modular Depot Power Enhancer Groups (one kit includes CAI, UDP's, TB's, Plenum etc..). And you could have similar Modular Deport Handling Groups. With the added benefit of financing this might be a big win for you.
The groups could build on eachother. Perhaps the Stage II Handling group include brake upgrades etc... The sky is the limit.
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